Clara Hayes

Clara Hayes came to us at the very beginning of her business journey, fully aware of the power of strong branding, especially as a confidence and mindset coach. She understood the market was competitive and knew that building a recognizable reputation from the start would be key to her growth. Clara wanted a brand that positioned her as confident and credible, while still feeling approachable and authentic.

The challenge was clear: create a brand that stands out in a crowded market, conveys confidence without ever feeling “better than you,” and has the flexibility to grow alongside her business. Every element needed to reflect Clara’s personality while communicating expertise, trust, and relatability.

We partnered with Clara through our brand intensive, where we developed her brand identity, crafted a creative direction for a photoshoot, and began building a website that aligns seamlessly with her brand and future growth. 

The result is modern, vibrant, and editorial, balancing bold personality with professional elegance.

Every element was designed to work cohesively, portraying Clara as a confidence coach with undeniable presence and a clear point of view.